{ "https://www.tiktok.com/legal/page/global/bc-policy/en": { "url": "https://www.tiktok.com/legal/page/global/bc-policy/en", "judul": "Branded Content Policy | TikTok", "h": [ "What is Branded Content?", "Rules for posting Branded Content:", "What do you need to do when you post Branded Content?", "Prohibited Industries and Products", "Restricted Industries and Products" ], "teks": "What is Branded Content? Rules for posting Branded Content: What do you need to do when you post Branded Content? Prohibited Industries and Products Restricted Industries and Products Branded Content Policy Published: 4 August 2026 Effective date: 31 August 2026 Our new Branded Content Policy comes into effect on 31 August 2026. Click here to view our current Branded Content Policy. What is Branded Content? Branded content (“Branded Content”) is content that promotes or reviews a third-party brand or its products or services in exchange for payment or any other incentive. Branded Content includes content that features or references: A product or service that has been gifted to you by (or on behalf of) a brand; A brand, product or service that you have been paid to post about (whether in the form of money or a gift); A product or service for which you will receive a commission on any sales (for instance, via an affiliate link or promotional code); or A brand that you have or have had a commercial relationship with, such as acting as a brand ambassador. Rules for posting Branded Content: You are responsible for ensuring that any Branded Content that you post complies with all applicable laws and regulations. While the rules in this Branded Content Policy are intended to help you to comply with relevant laws and regulations, they are not exhaustive, and you should be aware of any other applicable legal requirements. We may update these rules periodically (for instance, if we need to reflect any changes to applicable laws or regulations), and in some instances, we may need to apply them to content you have already posted (for example, if a new law requires us to no longer display certain types of content). In addition to following our Branded Content Policy, you must also comply with TikTok’s Terms of Service and Community Guidelines. To the extent that your Branded Content does not comply with any of these rules, we may remove the content or impose other restrictions. What do you need to do when you post Branded Content? When posting Branded Content, you must enable the commercial content disclosure toggle. This is accessible through the content disclosure settings when posting your content. See here for information on how to enable the toggle. When you enable the toggle, and indicate that the content is posted on behalf of a third party, your content will be automatically labelled to indicate that it is Branded Content. In addition, where required by law, your content may be added to the TikTok Commercial Content Library (please note that, in some circumstances, TikTok may be required to ensure that Branded Content remains publicly available in the library even if the original content is deleted or altered). You must ensure that the product or service you are promoting is sufficiently clear, without requiring viewers to access your profile page or any links. For instance, you should explicitly identify the product or service verbally and/or in the text caption. You must not make false, deceptive or misleading claims about any products or services. You must not post content promoting illegal products or services. You must not promote products or services relating to any of the Prohibited Industries listed below. You should also be aware that if you promote products or services subject to any of the Market-specific Requirements, or which are otherwise subject to additional legal requirements or restrictions in specific countries or regions, we may prevent the content from being accessed in the relevant countries, or apply other restrictions (such as specific age limits). In addition, you must not: use surreptitious or subliminal techniques; undermine respect for human dignity; include or promote any discrimination based on sex, race or ethnic origin, nationality, religion or belief, disability, age or sexual orientation; encourage behaviour detrimental to health or safety or harmful to the environment; promote or reinforce negative or unhealthy body images, or exploit insecurities to conform to certain beauty ideals or standards; promote an unhealthy relationship with food or exercise; cause physical, mental or moral detriment to children; exhort children to buy, rent or hire a product or service, or encourage children to persuade their parents or others to purchase goods or services being advertised; or exploit the special trust that children place in parents, teachers or other persons, or show children in dangerous situations. Prohibited Industries and Products You must not post Branded Content that promotes or reviews products or services from the following prohibited industries. 🚫 Adult and sexual products and services - Including adult entertainment and related products and services, such as pornography, sex toys, lubricants and fetish costumes, including underwear-like corsets and micro-thongs. Sexual activity is also not allowed. 🚫 Animals - Including buying or selling animals and animal body parts and products from protected, endangered or threatened animals, including organs, horns, ivory, bone, skin, fur, wool, leather or teeth. 🚫 Cigarettes, tobacco and nicotine products - Including cigarettes, cigars, tobacco, e-cigarettes, cigarette containers, shisha, nicotine patches, snuff, vaporisers or vape devices, including those without tobacco content, and other related products and services. 🚫 Dating and live video applications - Including dating services and live video chat services that convey, imply, portray or encourage transactional relationships, infidelity or sexual encounters. 🚫 Drug-related products and services - Including illegal drugs, drug paraphernalia, recreational and prescription drugs, and CBD supplements. 🚫 Financial services - Including pyramid schemes, multi-level marketing opportunities, too-good-to-be-true financial offers, payday loans and “get-rich-quick” schemes. 🚫 Pharmaceuticals, healthcare and medicine products, including: Any medical institutions, t", "tautan": [ " :: https://www.tiktok.com/", "What is Branded Content? :: https://www.tiktok.com/legal/page/global/bc-policy/en#", "Rules for posting Branded Content: :: https://www.tiktok.com/legal/page/global/bc-policy/en#", "What do you need to do when you post Branded Content? :: https://www.tiktok.com/legal/page/global/bc-policy/en#", "Prohibited Industries and Products :: https://www.tiktok.com/legal/page/global/bc-policy/en#", "Restricted Industries and Products :: https://www.tiktok.com/legal/page/global/bc-policy/en#", "here :: https://www.tiktok.com/legal/bc-policy-archive", "Terms of Service :: https://www.tiktok.com/legal/terms-of-service", "Community Guidelines :: https://www.tiktok.com/community-guidelines", "here :: https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/branded-content-on-tiktok", "Commercial Content Library :: https://library.tiktok.com/", "Market-specific Requirements :: https://ads.tiktok.com/help/article/branded-content-policy-country-specific-requirements", "political advertising policy :: https://ads.tiktok.com/help/article/tiktok-ads-policy-politics-government-and-elections?redirected=2", "Registered Business Account :: https://ads.tiktok.com/help/article/about-business-registration?lang=en", "alcohol advertising policies :: https://ads.tiktok.com/help/article/tiktok-ads-policy-alcohol?lang=en", "adult content - dating and live chat policies :: https://ads.tiktok.com/help/article/tiktok-ads-policy-adult-content?lang=en#anchor-7-0", "financial services advertising policies :: https://ads.tiktok.com/help/article/tiktok-ads-policy-financial-services?lang=en", "healthcare and pharmaceuticals advertising policies :: https://ads.tiktok.com/help/article/tiktok-ads-policy-healthcare-pharmaceuticals?lang=en", "gambling and gaming advertising policies :: https://ads.tiktok.com/help/article/tiktok-ads-policy-gambling-and-games?lang=en", "About TikTok :: https://www.tiktok.com/about?lang=en", "Newsroom :: https://newsroom.tiktok.com/?lang=en", "Contact :: https://www.tiktok.com/contact", "Careers :: https://careers.tiktok.com/?lang=en", "ByteDance :: https://www.bytedance.com/?lang=en", "TikTok for Good :: https://www.tiktok.com/for-good?lang=en", "TikTok for Developers :: https://developers.tiktok.com/?lang=en", "Effect House :: https://effecthouse.tiktok.com/?lang=en", "Advertise on TikTok :: https://www.tiktok.com/business?lang=en", "TikTok Embeds :: https://www.tiktok.com/embed?lang=en", "Help Center :: https://www.tiktok.com/support?entrance=horizontal_footer", "Safety Center :: https://www.tiktok.com/safety?lang=en", "Privacy Center :: https://www.tiktok.com/privacy/overview?lang=en", "Creator Academy :: https://www.tiktok.com/creator-academy?lang=en", "Community Guidelines :: https://www.tiktok.com/community-guidelines?lang=en", "Transparency :: https://www.tiktok.com/transparency?lang=en", "Accessibility :: https://www.tiktok.com/accessibility?lang=en", "Terms of Service :: https://www.tiktok.com/legal/terms-of-service?lang=en", "Privacy Policy :: https://www.tiktok.com/legal/privacy-policy?lang=en", "Intellectual Property Policy :: https://www.tiktok.com/legal/copyright-policy?lang=en", "TikTok Law Enforcement Guidelines :: https://www.tiktok.com/legal/law-enforcement?lang=en" ] }, "https://ads.tiktok.com/resources/help/article/commercial-music-library?lang=en": { "url": "https://ads.tiktok.com/resources/help/article/commercial-music-library?lang=en", "judul": "About the Commercial Music Library", "h": [ "Advertising on TikTok", "TikTok accounts", "Managing your Business Center", "TikTok E-Commerce Partner Platforms", "Developers", "Marketing Partners", "Create a campaign", "Create an ad group", "Create an ad", "Ad creation best practices", "Manage ads", "Creating ads in other TikTok tools", "In-feed video", "In-feed interactive", "Non-feed placement", "Interactive enhancements", "Industry ad solutions", "Reach", "Consideration objectives", "App promotion", "Lead Generation", "Sales", "TikTok Shop Ads", "TikTok Growth Max", "Ad auction optimization" ], "teks": "The TikTok Commercial Music Library (CML) is a pre-cleared global music library of 1 million songs that helps make it easier for businesses to find music to soundtrack their content on TikTok. This library includes all styles, genres, and regions, with songs sourced from independent and emerging artists, as well as top-tier music houses, free for businesses to use. Commercial music licensing Businesses cannot use the general music library for commercial usage. Businesses should instead use the Commercial Music Library for all commercial TikTok activities, including: Organic content, including a duet, react, or stitch with user videos Video ads Branded content Note: If you choose to use original sound from other users or other licensed sounds in your organic or paid content, consult your legal team to ensure you have obtained a proper license. Learn more Learn how to use the Commercial Music Library. See the Commercial Music Library terms. ", "tautan": [ "Business Resource Center :: https://ads.tiktok.com/resources/help", "Business Help Center :: https://ads.tiktok.com/resources/help?lang=en", "Partner enablement :: https://ads.tiktok.com/resources/partners?lang=en", "What's new :: https://ads.tiktok.com/resources/blog?lang=en", "Create an Ad :: https://ads.tiktok.com/i18n/?refer=from_help_create", "The TikTok marketing platform :: https://ads.tiktok.com/resources/help/article/full-funnel-marketing-tiktok?lang=en", "Advertising on TikTok Ads Manager :: https://ads.tiktok.com/resources/help/article/tiktok-ads-manager-intro?lang=en", "Promote on TikTok :: https://ads.tiktok.com/resources/help/article/about-promote-on-tiktok?lang=en", "TikTok Beta Tester Program :: https://ads.tiktok.com/resources/help/article/about-tiktoks-beta-tester-program?lang=en", "Ad Assistant :: https://ads.tiktok.com/resources/help/article/about-the-ad-assistant?lang=en", "TikTok accounts overview :: https://ads.tiktok.com/resources/help/article/tiktok-and-tiktok-business-account-types?lang=en", "Create a TikTok ad account :: https://ads.tiktok.com/resources/help/article/create-tiktok-ads-manager-account?lang=en", "Business Verification :: https://ads.tiktok.com/resources/help/article/about-mandatory-business-verification-for-businesses?lang=en", "TikTok Shop and Seller Center :: https://ads.tiktok.com/resources/help/article/set-up-tiktok-shop-using-tiktok-seller-center?lang=en", "TikTok Organization Account :: https://ads.tiktok.com/resources/help/article/about-organization-accounts?lang=en", "Business Center overview :: https://ads.tiktok.com/resources/help/article/tiktok-business-center?lang=en", "Access and Permissions :: https://ads.tiktok.com/resources/help/article/about-business-center-roles-and-permissions?lang=en", "Accounts and assets :: https://ads.tiktok.com/resources/help/article/manage-ad-accounts-business-center?lang=en", "Creative library :: https://ads.tiktok.com/resources/help/article/about-creative-library-in-business-center?lang=en", "Brand safety :: https://ads.tiktok.com/resources/help/article/about-brand-safety-controls-within-tiktok-business-center?lang=en", "Finance :: https://ads.tiktok.com/resources/help/article/about-finance-tiktok-business-center?lang=en", "Planning inspiration :: https://ads.tiktok.com/resources/help/article/about-the-planning-inspiration-page-in-tiktok-business-center?lang=en", "Enterprise Business Center :: https://ads.tiktok.com/resources/help/article/about-enterprise-business-center?lang=en", "About TikTok E-Commerce Partner Platform Integrations :: https://ads.tiktok.com/resources/help/article/about-tiktok-e-commerce-partner-platform-integrations?lang=en", "Adobe Commerce :: https://ads.tiktok.com/resources/help/article/about-tiktok-for-adobe-commerce?lang=en", "Amazon :: https://ads.tiktok.com/resources/help/article/how-to-set-up-amazon-buy-with-prime-on-tiktok?lang=en", "BASE :: https://ads.tiktok.com/resources/help/article/tiktok-base?lang=en", "BigCommerce :: https://ads.tiktok.com/resources/help/article/tiktok-bigcommerce?lang=en", "Cafe24 :: https://ads.tiktok.com/resources/help/article/tiktok-on-cafe24?lang=en", "Ecwid :: https://ads.tiktok.com/resources/help/article/tiktok-ecwid?lang=en", "FutureShop :: https://ads.tiktok.com/resources/help/article/about-tiktok-on-futureshop?lang=en", "Haravan :: https://ads.tiktok.com/resources/help/article/about-tiktok-on-haravan?lang=en", "Kyte :: https://ads.tiktok.com/resources/help/article/tiktok-kyte?lang=en", "Loja Integrada :: https://ads.tiktok.com/resources/help/article/tiktok-loja-integrada?lang=en", "Mercado Shops :: https://ads.tiktok.com/resources/help/article/about-tiktok-for-mercado-shops?lang=en", "Nuvemshop :: https://ads.tiktok.com/resources/help/article/about-tiktok-on-nuvemshop?lang=en", "OpenCart :: https://ads.tiktok.com/resources/help/article/tiktok-app-opencart?lang=en", "PrestaShop :: https://ads.tiktok.com/resources/help/article/tiktok-prestashop?lang=en", "Salesforce Commerce Cloud :: https://ads.tiktok.com/resources/help/article/tiktok-salesforce-commerce-cloud?lang=en", "Shopify :: https://ads.tiktok.com/resources/help/article/tiktok-app-shopify?lang=en", "Shoplazza :: https://ads.tiktok.com/resources/help/article/about-tiktok-on-shoplazza?lang=en", "Shopline :: https://ads.tiktok.com/resources/help/article/tiktok-on-shopline?lang=en", "Tiendanube :: https://ads.tiktok.com/resources/help/article/about-tiktok-on-tiendanube?lang=en", "TRAY :: https://ads.tiktok.com/resources/help/article/tiktok-tray?lang=en", "VTEX :: https://ads.tiktok.com/resources/help/article/tiktok-vtex?lang=en", "Wix :: https://ads.tiktok.com/resources/help/article/about-tiktok-on-wix?lang=en", "WooCommerce :: https://ads.tiktok.com/resources/help/article/tiktok-woocommerce?lang=en", "MCP Server and Agentic Hub :: https://ads.tiktok.com/resources/help/article/about-tiktok-for-business-mcp-server?lang=en", "API for Business :: https://ads.tiktok.com/resources/help/article/marketing-api?lang=en", "App Center :: https://ads.tiktok.com/resources/help/article/about-tiktok-app-center?lang=en", "App Events SDK :: https://ads.tiktok.com/resources/help/article/about-the-tiktok-app-events-sdk?lang=en", "TikTok Partner Enablement Center :: https://ads.tiktok.com/resources/help/article/tiktok-partner-enablement-center?lang=en", "Channel Sales Partner Enablement :: https://ads.tiktok.com/resources/help/article/tiktok-channel-sales-partner-enablement-center?lang=en", "Getting started :: https://ads.tiktok.com/resources/help/category?id=5pc1e9Q09towekjAqXm8b1", "Ad campaign structure :: https://ads.tiktok.com/resources/help/article/tiktok-ads-structure?lang=en", "How to create a campaign :: https://ads.tiktok.com/resources/help/article/campaign-set-up?lang=en", "Budget and scheduling :: https://ads.tiktok.com/resources/help/article/budget?lang=en", "Special ad categories :: https://ads.tiktok.com/resources/help/article/choosing-special-ad-category?lang=en", "Split Testing :: https://ads.tiktok.com/resources/help/article/split-testing?lang=en", "How to create an ad group :: https://ads.tiktok.com/resources/help/article/create-ad-group?lang=en", "Placements overview :: https://ads.tiktok.com/resources/help/article/tiktok-placement?lang=en", "Ad Targeting :: https://ads.tiktok.com/resources/help/article/ad-targeting?lang=en", "Audiences :: https://ads.tiktok.com/resources/help/article/audiences?lang=en", "Bidding and optimization :: https://ads.tiktok.com/resources/help/article/bidding-methods?lang=en", "Brand safety and suitability :: https://ads.tiktok.com/resources/help/article/about-brand-safety-hub?lang=en", "Delivery type :: https://ads.tiktok.com/resources/help/article/delivery-type?lang=en", "How to create an ad :: https://ads.tiktok.com/resources/help/article/ad-set-up?lang=en", "Bulk edit ads :: https://ads.tiktok.com/resources/help/article/bulk-import-export?lang=en", "Preview ads :: https://ads.tiktok.com/resources/help/article/preview-ads?lang=en", "Call to Action buttons :: https://ads.tiktok.com/resources/help/article/in-app-behavior-call-to-action-button?lang=en", "Instant Pages :: https://ads.tiktok.com/resources/help/article/instant-pages?lang=en", "Industry best practices :: https://ads.tiktok.com/resources/help/article/tiktok-industry-best-practices?lang=en", "General best practices :: https://ads.tiktok.com/resources/help/article/tiktok-ads-best-practices?lang=en", "Ad reviews and status :: https://ads.tiktok.com/resources/help/article/ad-review-checklist?lang=en", "Edit ad settings :: https://ads.tiktok.com/resources/help/article/edit-ad-settings?lang=en", "Automated Rules :: https://ads.tiktok.com/resources/help/article/automated-rules?lang=en", "Comment management :: https://ads.tiktok.com/resources/help/article/manage-comments-tiktok-ads-manager?lang=en", "Ad creation :: https://ads.tiktok.com/resources/help/category?id=4vtMvaC8OcjlLiL20rm434", "TopView :: https://ads.tiktok.com/resources/help/article/about-topview?lang=en", "Top Feed :: https://ads.tiktok.com/resources/help/article/reach-frequency-campaigns-top-feed?lang=en", "TopReach :: https://ads.tiktok.com/resources/help/article/about-topreach?lang=en", "Standard feed :: https://ads.tiktok.com/resources/help/article/tiktok-auction-in-feed-ads?lang=en", "Branded Buzz :: https://ads.tiktok.com/resources/help/article/about-branded-buzz-for-advertisers?lang=en", "Spark Ads :: https://ads.tiktok.com/resources/help/article/spark-ads?lang=en", "TikTok Pulse suite :: https://ads.tiktok.com/resources/help/article/tiktok-pulse?lang=en", "Branded Mission :: https://ads.tiktok.com/resources/help/article/about-branded-mission?lang=en", "Playable ads :: https://ads.tiktok.com/resources/help/article/playable-ads?lang=en", "Carousel ads :: https://ads.tiktok.com/resources/help/article/carousel-ads?lang=en", "Automatic Search Placement :: https://ads.tiktok.com/resources/help/article/about-automatic-search-placement?lang=en", "Search Ads Campaign :: https://ads.tiktok.com/resources/help/article/about-search-ads-campaign?lang=en", "TopSearch :: https://ads.tiktok.com/resources/help/article/about-topsearch?lang=en", "Lemon8 :: https://ads.tiktok.com/resources/help/article/about-lemon8-in-tiktok-ads-manager?lang=en", "Messaging Ads :: https://ads.tiktok.com/resources/help/article/about-tiktok-messaging-ads?lang=en", "Global App Bundle :: https://ads.tiktok.com/resources/help/article/global-app-bundle-placement?lang=en", "TikTok Ad Network (formerly TikTok Pangle) :: https://ads.tiktok.com/resources/help/article/pangle-placement?lang=en", "TikTok Out of Phone :: https://ads.tiktok.com/resources/help/article/about-tiktok-out-of-phone?lang=en", "Interactive add-ons :: https://ads.tiktok.com/resources/help/article/about-interactive-add-ons?lang=en", "Branded Effect :: https://ads.tiktok.com/resources/help/article/tiktok-branded-effect-asset-commercial-benefits-specs?lang=en", "Ad Variations :: https://ads.tiktok.com/resources/help/article/about-product-information-and-ad-format-variations?lang=en", "Showtimes :: https://ads.tiktok.com/resources/help/article/about-showtimes?lang=en", "E-commerce :: https://ads.tiktok.com/resources/help/article/tiktok-commerce?lang=en", "Automotive ads :: https://ads.tiktok.com/resources/help/article/about-automotive-ads?lang=en", "Travel ads :: https://ads.tiktok.com/resources/help/article/about-travel-ads?lang=en", "Streaming ads :: https://ads.tiktok.com/resources/help/article/about-streaming-ads?lang=en", "Generic Catalog ads :: https://ads.tiktok.com/resources/help/article/about-generic-catalog?lang=en", "App Online-to-Offline Vertical Catalog ads :: https://ads.tiktok.com/resources/help/article/about-online-to-offline-o2o-catalog?lang=en", "Ad formats :: https://ads.tiktok.com/resources/help/category?id=6dGs4bNMAZSdPr4pQ0KFuX", "About reach :: https://ads.tiktok.com/resources/help/article/reach-objective?lang=en", "Reach & Frequency buying :: https://ads.tiktok.com/resources/help/article/reach-frequency-ad-buying-type?lang=en", "Traffic :: https://ads.tiktok.com/resources/help/article/traffic-objective?lang=en", "Video views :: https://ads.tiktok.com/resources/help/article/video-views-objective?lang=en", "Community interaction :: https://ads.tiktok.com/resources/help/article/community-interaction-objective?lang=en", "Brand consideration :: https://ads.tiktok.com/resources/help/article/about-the-brand-consideration-objective?lang=en", "App promotion objective :: https://ads.tiktok.com/resources/help/article/app-installs-objective?lang=en", "App Event Optimization :: https://ads.tiktok.com/resources/help/article/app-event-optimization?lang=en", "App VBO :: https://ads.tiktok.com/resources/help/article/value-based-optimization-app?lang=en", "iOS 14.5+ Guidance :: https://ads.tiktok.com/resources/help/article/account-objective-considerations-ios14?lang=en", "App Profile Page :: https://ads.tiktok.com/resources/help/article/app-profile-page?lang=en", "App retargeting :: https://ads.tiktok.com/resources/help/article/app-retargeting?lang=en", "iOS custom product page :: https://ads.tiktok.com/resources/help/article/about-ios-custom-product-pages?lang=en" ] } }