Replying to Your Threads Comments Can Boost Engagement by 42%
Replying to Threads comments boosts engagement by 42%, according to our analysis of 128,000 posts. Here's why Threads rewards replies more than any other platform.
Here's a roundup of the top new features they've added since launch — and how each one can help you show up and connect with your audience.
How to Get More Followers on Threads: 10 Tactics to Help You Grow
Tried and tested strategies for growing your following on Threads, with insider tips from the Threads team.
The Best Time to Post on Threads in 2026 — Data from 2.5M Posts
We analyzed millions of Threads posts sent through Buffer to figure out which time slots got the most engagement.
10 Things You Need to Know About the Threads Algorithm (According to The Threads Team)
Here’s a round-up of everything we know about how the Threads algorithm works, along with a few predictions for the future.
Types of Social Media Content: 30+ Ideas for Your Next Post (With Examples)
A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.
17 Threads Stats You Need to Know in 2026 (+ What They Mean for Your Strategy)
Up-to-date Threads statistics for 2026: audience, usage, engagement, and best posting windows. Plus, data-backed tips to grow with conversation-first content.
Everything I’m Trying to Grow to 1,000 Followers on Threads
In this article, I detail everything I'm trying to grow to 1,000 followers on Threads.
We Analyzed 1.7M Posts from X, Threads, and Bluesky: Here’s What We Learned
Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.
I Posted to Threads Consistently for A Month — Here’s What Happened
I experimented with posting consistently to Threads for 30 days. Here's what worked, what didn't and a few handy tips I learned along the way.
How to Get Your First 1,000 Followers Across All Major Social Media Platforms: The Ultimate Guide
It might feel like the biggest hurdle to overcome with a new social media account, but there are tried-and-tested tactics that really work. Here’s how you can gain your first 1,000 followers on Facebook, Instagram, TikTok, YouTube, LinkedIn, and more.
From Platforms to Protocols: Making Sense of Decentralized Social Media (and What it Means for the Future)
A deep dive into the world of decentralized social media. Learn about the history of the phenomenon, the challenges these new platforms face, and what it all means for the future.
7 Creators on Threads to Watch (+Lessons to Learn From Their Content)
In this article, I share some of my favorite creators on Threads as well as the elements of their content that, in my opinion, make it engaging and effective.
How These 7 Brands on Threads Are Growing on the Platform
In this article, we identify 7 brands on Threads that effectively use the platform to engage their audiences.
Buffer for Threads is Here: Plan, Schedule, Cross-post, and Analyze Your Content
The decision to integrate Threads came directly from you — our community. We received over 7,000 requests for this feature, and each one was a reminder of why we do what we do at Buffer.
6 Threads Content Ideas For Your Next Post (+Tips to Help You Draft It)
In this article, discover 6 ideas to add to your Threads content strategy.
How to Use Threads: A Guide to Getting Started and Building a Following
How to use Threads effectively, from starting your account to growing a dedicated following.
All About Threads: What You Need to Know About Instagram’s New App
Threads is a new text-based app by Instagram. Here's what you need to know.