# Action Plan

- URL: `https://www.apotekpamekasan.com`
- Overall score: `62/100`

## Priority Fixes

1. **Missing H1 on page**
   - Priority: `Critical`
   - Area: `environment`
   - Evidence: No primary content heading was detected, which weakens topical clarity.
   - Fix: Ensure one H1 in theme templates and avoid duplicate H1 in builders/widgets.
2. **6 security headers missing**
   - Priority: `Critical`
   - Area: `environment`
   - Evidence: Missing headers reduce trust and can expose the site to browser/security risks.
   - Fix: Set headers via server config (Nginx/Apache) or CDN edge rules.
3. **Meta description is missing or out of range**
   - Priority: `Warning`
   - Area: `environment`
   - Evidence: This can reduce SERP CTR and snippet quality.
   - Fix: Use your SEO plugin (Yoast/RankMath/AIOSEO) or theme templates to set title/meta and OG/Twitter tags.
4. **Title tag needs optimization**
   - Priority: `Warning`
   - Area: `environment`
   - Evidence: Title length/content is likely suboptimal for rankings and click-through.
   - Fix: Use your SEO plugin (Yoast/RankMath/AIOSEO) or theme templates to set title/meta and OG/Twitter tags.
5. **1 broken links detected**
   - Priority: `Warning`
   - Area: `environment`
   - Evidence: Broken internal links hurt crawl flow and user trust.
   - Fix: Fix links in menus, content blocks, and internal link plugin data.
6. **Content readability is difficult**
   - Priority: `Warning`
   - Area: `environment`
   - Evidence: Long, complex text can reduce engagement and comprehension.
   - Fix: Rewrite key sections with shorter sentences (15-20 words), shorter paragraphs (2-4 sentences), and clearer subheadings.
7. **No Wikidata entry found for 'Apotek Arek Lancor Farma - Pamekasan'.**
   - Priority: `Info`
   - Area: `Wikidata`
   - Evidence: See audit output.
   - Fix: If the entity meets Wikidata notability guidelines, create or improve an item with accurate third-party references. Do not create one solely for SEO.
8. **No Wikipedia article found for 'Apotek Arek Lancor Farma - Pamekasan'.**
   - Priority: `Info`
   - Area: `Wikipedia`
   - Evidence: See audit output.
   - Fix: Only pursue Wikipedia if the entity meets independent notability standards. Otherwise, strengthen official schema, sameAs profiles, citations, and About/Contact signals.
9. **Performance measurement incomplete**
   - Priority: `Info`
   - Area: `environment`
   - Evidence: PageSpeed API returned an error, so CWV recommendations are less reliable.
   - Fix: Set `PAGESPEED_API_KEY` in your environment or `.env` file (see `.env.example`), then rerun. The CLI also accepts `--api-key`. Prioritize LCP/INP/CLS fixes from that output.
10. **Missing sameAs link to Wikipedia (Primary KG signal).**
   - Priority: `Info`
   - Area: `sameAs`
   - Evidence: See audit output.
   - Fix: Add the existing official 'wikipedia.org' URL to sameAs; do not create this profile solely for SEO.
11. **Missing sameAs link to Wikidata (Primary KG signal).**
   - Priority: `Info`
   - Area: `sameAs`
   - Evidence: See audit output.
   - Fix: Add the existing official 'wikidata.org' URL to sameAs; do not create this profile solely for SEO.
12. **Missing sameAs link to LinkedIn (Strong KG signal).**
   - Priority: `Info`
   - Area: `sameAs`
   - Evidence: See audit output.
   - Fix: Add 'linkedin.com' profile URL to sameAs array in your entity schema.
13. **Missing sameAs link to Twitter/X (Strong KG signal).**
   - Priority: `Info`
   - Area: `sameAs`
   - Evidence: See audit output.
   - Fix: Add 'x.com' profile URL to sameAs array in your entity schema.